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There are several ways to setup Wordpress & Apache in Debian. However the
maintainer's recommended way with the helper script `setup-mysql` uses:

## Virtual host VirtualDocumentRoot

NameVirtualHost *:80

<VirtualHost *:80>
	UseCanonicalName Off
	VirtualDocumentRoot /usr/share/wordpress
	Options All

# wp-content in /srv/www/wp-content/$0
	RewriteEngine On
	RewriteRule ^/wp-content/(.*)$ /srv/www/wp-content/%{HTTP_HOST}/$1
	</VirtualHost>

For this configuration to work you'll also need to have mod_rewrite
and mod_vhost_alias loaded and working in Apache.
To enable these modules run

a2enmod rewrite && a2enmod vhost_alias && /etc/init.d/apache2 restart

The above example is checked. Here are some _alternative_ suggestions:

## A defined Virtual host

NameVirtualHost *:80

<VirtualHost *:80>
	ServerName blog.example.com
	DocumentRoot /usr/share/wordpress/
	DirectoryIndex index.php index.html
	ErrorLog /var/log/apache2/wp-error.log
	TransferLog /var/log/apache2/wp-access.log

# wp-content in /var/lib/wordpress/wp-content
	Alias /wp-content /var/lib/wordpress/wp-content

<Directory /usr/share/wordpress>
	    Options FollowSymLinks
            Require all granted
	</Directory>
	<Directory /var/lib/wordpress/wp-content>
	    Options FollowSymLinks
            Require all granted
	</Directory>
	</VirtualHost>

## Without using Virtual host, hosted off /blog

Alias /blog/wp-content /var/lib/wordpress/wp-content
	Alias /blog /usr/share/wordpress
	<Directory /usr/share/wordpress>
	    Options FollowSymLinks
	    AllowOverride Limit Options FileInfo
	    DirectoryIndex index.php
            Require all granted
	</Directory>
	<Directory /var/lib/wordpress/wp-content>
	    Options FollowSymLinks
            Require all granted
	</Directory>

# Tips

If permalinks or rewrite is not working you might need:

<Directory />
	   Options FollowSymLinks
	   AllowOverride All
	</Directory>

If NameVirtualHost *:80 is not working, you probably need to replace the * with
the actual IP or hostname of your server.